This website is really a labor of love. I really can't think of any other phrase that would do justice to what exactly is going on with this website.

As you can tell from all the resources compiled here, it did not happen overnight. In fact, it took a lot of man hours to just gather all these resources and come up with a fairly decent indexing or organization system so that people can find this website intuitive.


For the Love of Communication Language and Democracy

The reason why I put this website together is because I do not like to be manipulated. And most importantly, I do not like to manipulate others.

The problem with this dichotomy however, is that in many types of situations, we find ourselves in a position where we are either consciously or unconsciously and wittingly or unwittingly manipulating others or being played like puppets.

I know that's kind of a sobering realization, but the sooner you wake up to this, the sooner you would be able to correct this type of behavior in yourself.

I wish I could tell you that this is not some sort of black and white choice. I wish I could tell you that there is a lot of gray out there. But unfortunately, when it comes down to it and when you look at the bottom line, it really all boils down to either being manipulated and played like a clown or you're the one pulling the strings. There is really very minimal space in between.

And a lot of this really boils down to the very human need to please others. No joke. If you are looking to impress other people, chances are, you are going to be engaging in Luntz-speak at some level or another.

Now, here's the problem. Luntz-speak, in and of itself

I'm talking about spin-talking or issuing statements driven by polls or making all sorts of speeches to motivate or shape poll results, really boils down appreciation. People are looking for appreciation. People are looking for external validation.

Now, you may be thinking that this is a sign of weakness. In fact, for many people, they are convinced that this is a sign of some sort of moral failing or mental health issue. It isn't.

This is hardwired into your DNA because people who do not seek to be validated by others become lone wolves. They probably would die off early if this took place tens of thousands of years ago. They would not have some sort of evolutionary advantage and they would not be in a position to pass on their genes.

The reason why we hunger so much for other people's validations, approval and encouragement is because this type of behavior has been hardwired into our cultural as well as physical DNA.

I wish I could tell you that this is just something that you pick up along the way. I wish I could tell you that this is just some sort of cultural and social construct. It isn't. It is something that is actually hardwired into how your body works and it plays a crucial role in your survival, both as an individual and as a family line.

As much as we try to ignore or deny it, we are social creatures. We depend on others. And this is why cave people or really primitive ancestors engage in spin talking or any other form of Luntz-speak at some level or another.

It's not like they have other options. It's not like they have the worst motivations for doing so. It really all boils down to necessity. That's how it works.

So this website is all about exploring how Luntz-speak works, how you can detect it, how you can work against it, and most importantly, how you can make it work to your favor without necessarily exploiting or otherwise harming other people.

Yes, it can be done. The world is not a zero-sum game. Just because you want a larger slice of the pie, it doesn't necessarily mean that somebody else's slice has to get smaller. There is such a thing as growing the overall size of the pie.

Put to proper use, Luntz-speak will enable you to develop such an influence that will help you grow the set of cultural assets that can be distributed instead of being forced to scramble for leftovers.